Pricing in performance-based models can vary widely depending on the agreed-upon metrics and the industry. Typically, the email marketer and the client will set benchmarks and goals upfront. Here are some common methods:
Cost Per Open (CPO): Payment is based on the number of email opens. Cost Per Click (CPC): Payment is based on the number of clicks on links within the email. Cost Per Acquisition (CPA): Payment is made for each new customer acquired through the campaign. Revenue Share: A percentage of the revenue generated from the campaign is shared with the email marketer.