performance based pricing

How is Pricing Determined?

Pricing in performance-based models can vary widely depending on the agreed-upon metrics and the industry. Typically, the email marketer and the client will set benchmarks and goals upfront. Here are some common methods:
Cost Per Open (CPO): Payment is based on the number of email opens.
Cost Per Click (CPC): Payment is based on the number of clicks on links within the email.
Cost Per Acquisition (CPA): Payment is made for each new customer acquired through the campaign.
Revenue Share: A percentage of the revenue generated from the campaign is shared with the email marketer.

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