Spam scores are calculated using a variety of factors, including:
Content Analysis: The use of certain words, phrases, and formatting can trigger spam filters. Avoiding excessive use of promotional language and ensuring a balanced text-to-image ratio can help. Sender Reputation: Your domain and IP address reputation play a significant role. Consistently sending valuable and relevant content can improve your reputation. Engagement Metrics: High open and click rates indicate that recipients find your emails useful, which can positively impact your spam score. Authentication Protocols: Implementing DKIM, SPF, and DMARC protocols can help verify the legitimacy of your emails.