Several tools can help you track and analyze your email marketing performance:
- Google Analytics: Provides insights into how your email campaigns are driving traffic to your website and how recipients are interacting with your site after clicking through. - Email Service Providers (ESPs): Most ESPs like Mailchimp, Constant Contact, and Campaign Monitor offer built-in analytics dashboards that provide detailed reports on your email performance. - A/B Testing Tools: Tools like Litmus and Optimizely can help you run A/B tests to determine which elements of your emails are most effective.