The frequency of pre-event emails can vary depending on the size and type of the event. However, a general guideline might be:
Initial Announcement: Send this as soon as the event details are finalized. Reminder Emails: Consider sending reminders at one month, two weeks, one week, and one day before the event. Last-minute Updates: Send any critical updates or changes as needed.
It’s important to strike a balance between keeping your audience informed and not overwhelming them with too many emails.