The CTA is a crucial part of your email. It should be easily identifiable and encourage action:
Button Design: Use a button for your CTA rather than a text link. Buttons are more noticeable and easier to click. Color Contrast: Ensure the button color contrasts with the background to make it stand out. Clear Text: Use clear and action-oriented text on the button, such as "Buy Now," "Learn More," or "Sign Up." Placement: Place the CTA button in a prominent location, preferably above the fold, so it’s visible without scrolling.