optimize email content

How to A/B Test Email Content?

A/B testing allows you to compare different versions of your email to see which performs better:
- Test one element at a time, such as subject lines, CTAs, or images.
- Split your email list into two groups for a fair comparison.
- Ensure you have a large enough sample size for statistically significant results.
- Analyze the results and implement the winning version in future campaigns.

Frequently asked queries:

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