A/B testing is crucial to understand what works best for your audience. Hereâs how you can A/B test text-based emails:
1. Subject Lines: Test different subject lines to see which one gets higher open rates. 2. Content Length: Experiment with varying lengths of content to find the sweet spot for engagement. 3. CTA Placement: Try different placements of your call-to-action to see what drives more clicks. 4. Personalization Elements: Test different personalization strategies to see what resonates with your audience.