Text-based content has several advantages in email marketing:
1. Deliverability: Plain text emails have a higher chance of landing in the recipient's inbox rather than being flagged as spam. 2. Simplicity: They are easy to create and don't require advanced design skills. 3. Compatibility: Text-based emails are compatible across all email clients and devices. 4. Personalization: They often feel more personal and conversational, enhancing engagement.