Text-based emails offer a range of benefits that can enhance your email marketing strategy:
1. Cost-Effective: Since they don't require graphic design, they are cheaper to produce. 2. Faster Load Times: Without images and other media, text-based emails load quickly, improving user experience. 3. Improved Accessibility: Text-based emails are more accessible to screen readers, making them more inclusive. 4. Higher Open Rates: Simple, straightforward emails often have better open rates compared to heavily designed ones.