cultural adaptation

How to Adapt Email Content?

Once you have gathered sufficient cultural insights, it's time to adapt your email content. Here are some key elements to consider:
Language: Use the local language or dialect. Ensure that translations are accurate and culturally appropriate.
Imagery: Use images that resonate with the local culture. Avoid stereotypes and ensure that visuals are inclusive.
Tone and Style: Adopt a tone that aligns with the cultural context. Some cultures prefer formal communication, while others appreciate a more casual approach.
Timing: Consider local holidays, festivals, and seasons when scheduling your email campaigns. Sending emails during major holidays can significantly boost engagement.

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