Open Rate: Measures the percentage of recipients who opened your email. A low open rate may indicate issues with your subject line or sender name. Click-Through Rate: Tracks the percentage of recipients who clicked on a link within your email. This helps assess the effectiveness of your email content and call-to-action. Conversion Rate: Indicates the percentage of email recipients who completed a desired action, such as making a purchase. This is crucial for gauging the overall success of your campaign. Bounce Rate: Measures the percentage of emails that could not be delivered. A high bounce rate can harm your sender reputation. Unsubscribe Rate: Tracks the percentage of recipients who opted out of your email list. Monitoring this helps in understanding if your content is relevant to your audience.