Here are some strategies to effectively adjust your pool size:
A/B Testing: Run tests on different pool sizes to determine which size yields the best results. li> Behavioral Segmentation: Segment your audience based on their behavior (e.g., past purchase history, email engagement) to create more targeted pools. Demographic Segmentation: Use demographic data to create pools that are more likely to respond to your specific campaign. Engagement Metrics: Regularly monitor key metrics like open rates, click-through rates, and conversion rates to adjust your pool size dynamically.