Determining the optimal pool size depends on several factors:
Campaign Goals: What are you trying to achieve? Are you looking for brand awareness, lead generation, or conversions? Audience Segmentation: How well can you segment your audience? The more granular your segmentation, the smaller your pool might be. Historical Data: Analyze past campaigns to see what pool sizes worked best for your specific goals and industry. Resource Availability: Consider the resources you have for content creation, analysis, and follow-up.