How to Adjust Send Frequency Based on Performance?
Adjusting your send frequency based on performance is essential for continuous improvement. Here are some tips:
Review Metrics Regularly: Regularly review your email performance metrics to identify trends and patterns. Pay attention to changes in open rates, click-through rates, and unsubscribe rates. Survey Your Audience: Periodically survey your audience to gather feedback on your email frequency. This can provide valuable insights into their preferences. Be Flexible: Be willing to adjust your send frequency based on the data. If you notice a drop in engagement, consider reducing the frequency. Conversely, if engagement is high, you might experiment with increasing it.