While the optimal send frequency varies by industry and audience, here are some best practices to consider:
Start Slow: If you are unsure about the ideal frequency, start with a lower frequency and gradually increase it based on your audience's response. Be Consistent: Consistency helps build anticipation and trust. Stick to a regular schedule so your subscribers know when to expect your emails. Provide Value: Ensure that each email you send provides value to your subscribers. Whether it's informative content, special offers, or updates, make sure it's worth their time. Respect Preferences: Give your subscribers the option to choose the frequency at which they receive emails. This can be done through preference centers or during the signup process.