How to Allocate Budget for Different Campaign Types?
Different types of email campaigns may require different budget allocations:
- Welcome Emails: These are essential for making a good first impression. Allocate a portion of your budget to ensure these emails are well-designed and personalized. - Promotional Campaigns: These often require a larger budget due to the need for compelling offers, discounts, and high-quality design to attract and convert. - Transactional Emails: While these emails are often automated, it's important to invest in their optimization to enhance customer experience. - Re-engagement Campaigns: Budget for special offers or content to win back inactive subscribers.