The DMA Code of Practice is built on several key principles:
Transparency: Marketers must be clear about who they are and why they are contacting the recipient. Consent: Obtaining explicit consent from recipients before sending marketing emails is mandatory. Relevance: Emails should be relevant to the recipient and provide value. Privacy: Marketers must respect the privacy of their recipients and protect their personal data. Unsubscribe Options: Easy-to-use unsubscribe mechanisms must be provided in every email.