Even with a limited budget, there are several strategies to maximize ROI in email marketing:
- Segmentation: Use data to segment your email list and send targeted messages to different groups. This increases relevance and effectiveness. - Automation: Implement automated workflows to save time and ensure timely delivery of emails. - A/B Testing: Regularly test different elements of your emails (subject lines, content, images) to find out what works best. - Repurposing Content: Reuse high-performing content across different campaigns to save on content creation costs.