Here's a step-by-step guide to analyzing bounce reports:
Identify the Bounce Rate: Calculate your bounce rate by dividing the number of bounced emails by the total number of emails sent. A high bounce rate (above 2%) warrants further investigation. Segregate Hard and Soft Bounces: Understanding the type of bounce helps in determining the appropriate action. Examine Bounce Codes: Bounce reports often include SMTP codes that explain the reason for the bounce. Analyzing these codes can provide insights into the underlying issues. Review Email List Quality: High hard bounce rates might indicate an outdated or poorly maintained email list. Regularly clean your list to remove invalid addresses. Investigate Recipient Domains: If multiple bounces originate from the same domain, it might indicate a domain-specific issue that needs addressing.