What Role Do Email Marketing Platforms Play in Cybersecurity?
Email marketing platforms often come with built-in security features designed to protect your campaigns. These may include:
- Spam Filters: To prevent spam emails from reaching your inbox and protect your domain's reputation. - Email Authentication Protocols: Such as SPF, DKIM, and DMARC to verify the authenticity of your emails. - Secure Data Storage: Ensuring that customer data is stored securely and is only accessible to authorized users.