After sending to a test group, analyzing the results is vital to making data-driven decisions:
Open Rates: Measure the percentage of recipients who opened your email. Click-Through Rates (CTR): Evaluate the percentage of recipients who clicked on links within the email. Conversion Rates: Assess the percentage of recipients who completed the desired action, such as making a purchase. Engagement Metrics: Look at metrics such as time spent reading the email and scroll depth.