Sending to a test group is crucial for several reasons:
Identify Errors: It helps in catching mistakes such as typos, broken links, or formatting issues. Optimize Content: You can test different versions of your email content to see which performs better. Improve Deliverability: Assess how well your email lands in the inbox rather than the spam folder. Measure Engagement: Understand how your audience interacts with the email, including open rates and click-through rates.