Documenting your learnings is crucial for continuous improvement. Create a post-production report that includes the following:
1. Campaign Summary: A brief overview of the campaign, including the goals and key metrics. 2. Performance Analysis: A detailed analysis of how the campaign performed, including any A/B test results. 3. Key Learnings: Highlight the main insights gained from the campaign. 4. Actionable Recommendations: Provide specific recommendations for future campaigns based on your analysis. 5. Next Steps: Outline the next steps, including any tests or adjustments you plan to make for upcoming campaigns.