Assigning scores involves evaluating various data points and behaviors. Here are some common criteria:
Email Opens: Assign points for every email a lead opens. Click-Through Rates: Assign higher points for leads who click on links within the email. Website Activity: Track and score visits to your website or specific pages. Form Submissions: Score leads higher if they fill out forms, download resources, or request demos. Demographics: Assign points based on age, location, job title, etc.