Branching strategies work by using data and triggers to create different email paths. For example, if a user clicks on a particular link in your email, they may be segmented into a different path where they receive follow-up emails related to that topic. Here are some common elements used in branching strategies:
- Triggers: Actions taken by the user, such as clicks, opens, or purchases. - Conditions: Criteria that must be met for the user to enter a specific branch, like demographics or past behavior. - Actions: Steps taken within the campaign, such as sending a specific email, updating a contact list, or notifying a sales team.