Avoiding over surveying involves a balanced approach to your survey strategy. Here are some best practices:
Segment Your Audience: Use segmentation to target specific groups with relevant surveys, rather than sending the same survey to your entire list. Limit Frequency: Set a reasonable limit on the number of surveys you send. For example, one survey per quarter is often sufficient. Value-Driven Surveys: Ensure that each survey provides value to the subscriber, whether through incentives or by making them feel heard. Use Alternative Feedback Methods: Consider other ways to gather feedback, such as social media polls or website feedback forms.