There are several strategies to avoid statistical insignificance:
Increase Sample Size: Ensure that your test groups are large enough to yield reliable data. Extend Testing Duration: Run your tests for a longer period to collect more data. Choose Significant Metrics: Focus on key performance indicators (KPIs) that are more likely to show significant differences, such as conversion rates rather than click-through rates. Use Reliable Tools: Utilize robust analytics and reporting tools to ensure data accuracy.