email protocol

What role does email authentication play in Email Marketing?

Email authentication methods like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) are vital for verifying the sender's identity. These protocols help prevent email spoofing and ensure that your marketing emails are not marked as spam. Implementing these authentication methods can significantly improve your email deliverability and protect your brand's reputation.

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