A quality email list is the foundation of successful email marketing. Here are some best practices:
Opt-in Forms: Place opt-in forms on your website to invite visitors to subscribe. Ensure these forms are easy to find and fill out. Incentives: Offer incentives like discounts, eBooks, or exclusive content to encourage sign-ups. Segmentation: Segment your list based on demographics, interests, or behavior to send more relevant emails. Double Opt-in: Use double opt-in to verify the email addresses and confirm subscribers' interest.