How to Build an Effective Email Marketing Database?
Building an effective email marketing database involves several steps: 1. Data Collection: Gather data through signup forms, landing pages, and lead magnets. 2. Data Segmentation: Segment the data based on demographics, behavior, and preferences. 3. Data Maintenance: Regularly clean and update the database to remove inactive subscribers. 4. Compliance: Ensure compliance with regulations like GDPR and CAN-SPAM Act.