What Are Best Practices for Managing Frequency and Impact?
Adhering to best practices can help you maintain the delicate balance between frequency and impact:
Set Expectations: Let subscribers know what kind of content to expect and how often they will receive emails when they sign up. Monitor Feedback: Pay attention to feedback from your audience. Negative feedback often indicates a need to adjust your strategy. Regular Audits: Periodically review your email strategy to ensure it aligns with your goals and audience preferences. Automate: Use marketing automation to send emails based on user actions or triggers, ensuring timely and relevant communication.