analyzing results

How to Calculate Key Metrics?

Calculating these metrics involves simple formulas:
- Open Rate: (Number of Emails Opened / Number of Emails Sent) x 100
- CTR: (Number of Clicks / Number of Emails Delivered) x 100
- Conversion Rate: (Number of Conversions / Number of Emails Delivered) x 100
- Bounce Rate: (Number of Bounced Emails / Number of Emails Sent) x 100
- Unsubscribe Rate: (Number of Unsubscribes / Number of Emails Delivered) x 100

Frequently asked queries:

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