What Are Some Best Practices for Improving Metrics?
Here are some strategies to improve your email marketing metrics:
- Personalization: Use the recipientâs name and tailor content to their interests. - Segmentation: Divide your email list into smaller segments based on demographics, behavior, or preferences. - A/B Testing: Test different subject lines, email designs, and calls-to-action to see what performs best. - Mobile Optimization: Ensure your emails are mobile-friendly, as a significant percentage of users read emails on their smartphones.