reactivation rate

How to Calculate Reactivation Rate?

To calculate the reactivation rate, use the following formula:
Reactivation Rate (%) = (Number of Reactivated Subscribers / Total Number of Inactive Subscribers) * 100
For example, if you have 1,000 inactive subscribers and 100 of them become active again after a reactivation campaign, your reactivation rate is 10%.

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