What Metrics Should Be Monitored Alongside Reactivation Rate?
While focusing on reactivation rate, it is also important to monitor other related metrics:
Open Rate: Measures the percentage of subscribers who open your emails. Click-Through Rate (CTR): Indicates the percentage of subscribers who click on links within your emails. Conversion Rate: Tracks the percentage of subscribers who complete a desired action, such as making a purchase. Unsubscribe Rate: Shows the percentage of subscribers who opt out of your email list.