An unoptimized email design can be problematic for several reasons:
Poor User Experience: Emails that are hard to read or navigate can frustrate recipients, causing them to delete the email or unsubscribe. Low Engagement Rates: Ineffective designs often fail to capture attention, resulting in lower open rates and click-through rates. Reduced Deliverability: Emails with heavy images or broken links may be flagged as spam, reducing their chances of reaching the inbox. Brand Perception: Poorly designed emails can damage your brand's credibility and professionalism in the eyes of your audience.