When selecting an external host, consider the following factors:
Features: Ensure the platform offers the features you need, such as segmentation, A/B testing, and personalized content. Pricing: Evaluate the cost against your budget and the value provided. Ease of Use: The platform should be user-friendly and intuitive. Customer Support: Reliable customer support is vital for troubleshooting issues quickly. Integration: Check if it integrates well with your existing CRM or other marketing tools.