The choice between local and cloud backups depends on various factors:
Data Sensitivity: If your email marketing data is highly sensitive, a local backup might be preferable for better control. Budget: Local backups may have a higher initial cost but can be more economical in the long run. Cloud backups often involve ongoing subscription fees. Accessibility Needs: If you need to access your data from multiple locations, cloud backups offer greater convenience. Scalability: If you anticipate rapid data growth, cloud backups provide easier scalability options.