When selecting links to include in your email campaigns, consider the following factors:
Relevance to Content: Ensure that the links you add are directly related to the email content and provide value to the recipient. Target Audience: Understand your target audience and include links that cater to their preferences and needs. Action-Oriented: Use call-to-action (CTA) links that encourage recipients to take specific actions, such as “Shop Now,” “Read More,” or “Sign Up.”