What role does automation play in Email Marketing cost-efficiency?
Email automation can significantly enhance cost-efficiency by streamlining repetitive tasks and ensuring timely, relevant emails are sent to your audience. Automation tools can handle welcome sequences, follow-up emails, and cart abandonment reminders, freeing up your team to focus on strategy and creative tasks. While advanced automation features may come at a higher cost, the ROI from increased engagement and conversions often justifies the investment.