Including relevant links in your email campaigns is crucial for several reasons:
Enhanced Engagement: Relevant links can increase click-through rates by providing recipients with pertinent information that aligns with their interests. Improved Conversion Rates: Directing users to landing pages or product pages can boost your conversion rates by guiding them towards making a purchase or signing up for a service. Better User Experience: Offering links to useful content can enhance the user experience by making it easier for recipients to find what they're looking for.