When choosing an alternative method to complement your email marketing strategy, consider the following factors:
Audience Preferences: Understand where your audience spends their time and how they prefer to be communicated with. Message Type: Determine the nature of your message. For example, urgent messages might be better suited for SMS or push notifications. Regulations: Ensure compliance with relevant regulations for each method, such as GDPR for email and TCPA for SMS. Integration: Choose methods that can be easily integrated with your existing marketing tools and CRM systems. Resources: Consider the resources required to implement and maintain each method, including budget and manpower.