How to Choose a Color Scheme for Your Email Campaign?
1. Know Your Audience: Understanding your audience’s preferences and cultural background can guide your color choices. 2. Align with Brand Colors: Ensure consistency by incorporating your brand’s colors into your email design. 3. Consider Your Goal: Whether you want to drive [click-throughs](#), generate leads, or build brand awareness, choose colors that align with your goal. 4. Test and Iterate: A/B testing different color schemes can provide insights into what resonates best with your audience.