How to Measure the Effectiveness of Emails with Text, Images, and Infographics?
To measure the effectiveness of your email campaigns, track key metrics such as:
Open Rates: Analyze how your subject lines and preheader text impact open rates. Click-Through Rates (CTR): Measure how effectively your CTAs and overall content drive clicks. Conversion Rates: Track how well your emails convert readers into customers or leads. Engagement Metrics: Look at metrics such as time spent on the email and interaction with embedded elements.