When selecting a CMS for email marketing, consider the following factors:
Ease of Use: Ensure the CMS is user-friendly and doesn't require extensive training. Customization: Look for a CMS that offers customizable templates and design flexibility. Integration Capabilities: Check if the CMS can integrate with your existing marketing stack. Scalability: Choose a CMS that can grow with your business and handle increased email volumes. Support and Resources: Opt for a CMS that provides robust customer support and educational resources.