Several factors can lead to increased spam reports:
1. Poor Targeting: Sending emails to recipients who have no interest in your content. 2. Misleading Subject Lines: Using deceptive subject lines to entice users to open your emails. 3. Frequency: Sending emails too frequently can lead to user fatigue. 4. Content Quality: Low-quality content that lacks value or relevance. 5. Lack of Personalization: Sending generic emails that do not cater to individual recipient preferences.