When selecting an ESP, consider the following factors:
Budget: Determine how much you are willing to spend on email marketing. Compare the pricing models of different ESPs to find one that fits your budget. Features: Identify the features that are essential for your business. Look for ESPs that offer these features within your budget. Scalability: Choose an ESP that can grow with your business. Ensure that they offer plans that can accommodate your future needs. Reputation: Research the reputation of the ESP. Read reviews and testimonials to ensure they have a good track record.