Selecting the right books and blogs can be overwhelming. Here are a few tips to guide you:
- Author Credibility: Ensure the author or blogger has a strong background in email marketing. - Reviews and Testimonials: Look for reviews and testimonials to gauge the effectiveness of the resource. - Focus Area: Different resources focus on various aspects of email marketing—whether it's design, deliverability, or content. Choose based on your specific needs. - Frequency of Updates: For blogs, ensure they are regularly updated with current information.