When selecting a standard plan, consider the following factors:
User Interface: Ensure the platform is easy to use and navigate. Integration: Check if the platform integrates with your existing tools such as CRM, eCommerce platforms, and social media. Scalability: Choose a plan that allows for growth in terms of subscribers and email volume. Support: Review the level of customer support offered and its availability. Reputation: Research reviews and testimonials to gauge the reliability and effectiveness of the platform.