Choosing the right triggers involves understanding your audience, their behaviors, and your marketing goals. Here are some questions to consider:
1. What Actions Should Trigger an Email? Identify key actions that are critical to your business goals. For instance, if you're an e-commerce business, an abandoned cart might be a crucial trigger. If you're a content provider, a trigger could be a user signing up for a webinar.
2. What is the User's Journey? Map out the user journey and identify touchpoints where triggered emails can add value. For example, a welcome email can be the first step in nurturing a new subscriber.
3. What is the Goal of Each Triggered Email? Determine the objective of each triggered email. Is it to convert a lead, re-engage an inactive user, or upsell a product? Having a clear goal will help you craft more effective email content.